User Mindset: Google Analytics told us that users of this site, buyers of used construction equipment, were interested in an easy-to-search website that would allow them to find products by brand, model, condition, and other attributes. The new website is designed to make it as easy as possible to find the products they need, as […]

User Mindset: This is a product for exuberant party animals, particularly college students and other young males looking for new ways to entertain and impress their friends. Novelty is important to them, but they don’t want to work too hard achieving it– which means nICE Mug has to be presented as a very simple idea. […]

User Mindset: Many business prospects are looking for a top-flight real estate attorney with the experience and credentials of a big firm, but don’t want to pay for the high overhead. They will find that Attorney Jeff McNaught fits the bill nicely. Presentation: Simple 8-page site features a full-screen responsive interface telling Jeff McNaught’s story […]

User Mindset: A two-fold branding challenge: entice new and current customers by presenting a range of couture products and services in a hip, contemporary manner, while also appealing to hair, nail and skin contractors to rent space to work in this high end salon. Presentation & Technology: Customized Genesis WordPress theme utilizing a full screen […]

User Mindset: Sparrow Studios’ savvy target audience doesn’t need to be told about the benefits of yoga.  They just want to know what classes the studio offers, the schedule and cost, and how to sign up. (And whether the studio is a “cool” place or not.) Presentation: The site’s bold, full-screen imagery project instantly communicates […]

User Mindset: When a home is in disrepair and you need to sell, it’s not always as easy. Selling a home in this situation can be a very expensive proposition, in many cases. Yellow Tree Homes is an up and coming South Minneapolis real estate company competing for these home sellers. The message to these […]