User Mindset:
Sparrow Studios’ savvy target audience doesn’t need to be told about the benefits of yoga. They just want to know what classes the studio offers, the schedule and cost, and how to sign up. (And whether the studio is a “cool” place or not.)
Presentation:
The site’s bold, full-screen imagery project instantly communicates the studio’s “coolness.” No pretentious verbiage is required.
Technology:
This bold look can be delivered across multiple platforms. But the technology doesn’t get in the way of the message and the sale.
Call to Action:
This site provides a clear path to action. Users can quickly go from “See Classes” to “Schedules” to “Pricing” and Purchase.” If they want more detail, they can drill down into the site.