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User Mindset: Google Analytics told us that users of this site, buyers of used construction...
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User Mindset: This is a product for exuberant party animals, particularly college students and other...
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User Mindset: Many business prospects are looking for a top-flight real estate attorney with the...
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User Mindset: A two-fold branding challenge: entice new and current customers by presenting a range...
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User Mindset: Sparrow Studios’ savvy target audience doesn’t need to be told about the benefits...
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WHat is user centric design?
Getting to 'YES.' Persuading people to buy, complete a form, or take any action. It takes the right message, the right combination of words and pictures -- all working together. And that only comes by understanding what the target audience wants to see and hear. That’s why my design starting point is always the existing mindset of the target audience. It’s what I like to call user-centric design, and I've been making it work for decades.