ScottZosel.com

User Centric Design

  • About
  • Skill Sets
  • Design Principles
  • The Promise
  • Portfolio

GETTING TO 'YES.' THE POWER OF USER CENTRIC DESIGN LEARN MORE GETTING TO 'YES.' THE POWER OF USER CENTRIC DESIGN LEARN MORE

WHat is user centric design?

Getting to 'YES.' Persuading people to buy, complete a form, or take any action. It takes the right message, the right combination of words and pictures -- all working together. And that only comes by understanding what the target audience wants to see and hear. That’s why my design starting point is always the existing mindset of the target audience. It’s what I like to call user-centric design, and I've been making it work for decades.

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portfolio

  • Lano Equipment
    User Mindset: Google Analytics told us that users of this site, buyers of used construction...
  • nICE Mug
    User Mindset: This is a product for exuberant party animals, particularly college students and other...
  • Jeff McNaught Law
    User Mindset: Many business prospects are looking for a top-flight real estate attorney with the...
  • Beau Monde Salon
    User Mindset: A two-fold branding challenge: entice new and current customers by presenting a range...
  • Sparrow Studios
    User Mindset: Sparrow Studios’ savvy target audience doesn’t need to be told about the benefits...
  • YellowTree Homes
    User Mindset: When a home is in disrepair and you need to sell, it's not...

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