WHat is user centric design?
Getting to 'YES.' Persuading people to buy, complete a form, or take any action. It takes the right message, the right combination of words and pictures -- all working together. And that only comes by understanding what the target audience wants to see and hear. That’s why my design starting point is always the existing mindset of the target audience. It’s what I like to call user-centric design, and I've been making it work for decades.